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BRAND’S CORE VALUES

  • “Innovative” to give its customers real values
  • “Continuous” to expand its customer base – its most valuable asset
  • “Caring” as the way to serve its customers
  • “Connected” for integration into regional and international financial sector
  • “Individual” to remain unique and best in value and quality
  • “Secure” to safeguard its customers’ and shareholders’ interests​